Theatre Lighting Design, Technical Direction and Consulting

Charles R. Kaiser
Aurora, Ontario CANADA

Ranting about Coca-Cola's New C2

Here's a product that I won't be buying. It looks as if the Coca-Cola Company is trying to cash in a little too much on the low carb craze with its new C2.

"Coca-Cola C2 brings all the great Coca-Cola taste with 1/2 the carbs and calories of regular Coca-Cola." Sounds great right? Too bad all that taste and only half the carbs comes with a hefty price!

I tried the new C2 at the Canadian National Exhibition, and really liked the product. When I went to buy it at my local supermarket I was shocked to find that it is more then 70% higher in price than Coca-cola Classic! A 12 pack of Coke Classic was selling for $2.99 while an 8 pack of C2 was priced at $3.49!

I might be interested in lowering my intake of carbs, but I sure don't want to pay a 70% premium to do it. Diet Coke goes for the same price as regular Coke, so why the big difference on the new product?

And a crappy 8 PACK? What's up with an 8 pack?